Kochi, July 20: The bass drops again. Three years in, and Max URBN UN-MUTE isn’t just returning, it’s coming back louder, bigger, and hungrier than ever.
After electrifying 20,000+ fans over two unforgettable editions with Dabzee and Baby Jean, Max Fashion is bringing Max URBN UN-MUTE back to Kerala for its third straight year, and this one’s built to be the biggest yet.
Headlining the stage are ThirumaLi and Lil Payyan, two of the most exciting voices redefining Kerala’s rap scene today, bringing their raw energy and massive fan following to the Max URBN UN-MUTE stage for the very first time.
The real twist this year?
Max URBN is handing the mic to Kerala itself with its first-ever statewide Rap Hunt that could turn an unknown voice into the next big name in Indian hip-hop.
In partnership with Spotify, Max URBN is throwing open the stage to aspiring rappers from across Kerala, inviting them to compete in one of the state’s biggest Rap Hunt. Whether their bars are in Malayalam, English or a mix of both, every artist has one shot to prove they belong under the spotlight.
The stage is open. The mic is live. Are you in?
Rappers from every corner of the state, spitting in Malayalam, English or anything in between, can throw their hat in the ring for the Max URBN UN-MUTE Rap Hunt. Hundreds will enter. Only 16 will make the cut. And those 16 will battle for the ultimate prize: a spot on the Max URBN UN-MUTE stage, performing alongside ThirumaLi and Lil Payyan in front of thousands of screaming fans.
This isn’t just a competition; it’s a launchpad. Max URBN UN-MUTE has already proven it can take undiscovered talent and hand them a career-defining moment. By putting rising rappers shoulder-to-shoulder with established stars, Max URBN and Spotify are doubling down on India’s independent hip-hop movement and building something far bigger than a fashion campaign.
Mark the date: August 7, Kochi.
Nearly three hours of relentless rap performances, high-voltage live acts and immersive fan experiences await at the grand finale. Last year’s edition pulled in over 3,000 fans and left everyone wanting more. This year is shaping up to blow that number out of the water.
Entries for the Max URBN UN-MUTE Rap Hunt open July 7.
Commenting on the announcement, Sumit Chandna, CEO, Max Fashion, said:
“Max URBN UN-MUTE has become so much more than a concert; it’s a platform where culture, creativity and community collide, giving young artists a real shot at being seen and heard. Every year this movement gets bigger from Dabzee to Baby Jean, and now our biggest edition yet with ThirumaLi and Lil Payyan. With Spotify, we’re thrilled to throw the stage open to the next wave of rap talent and continue building one of India’s most exciting youth culture platforms.”
The countdown to August 7 starts now. Max URBN UN-MUTE isn’t just here to put on a show it’s here to find the next voice that defines India’s rap game.