Multiplex Association of India (MAI) Reports Strong Growth in First Half of 2026, Box Office Up 21% Over H1 2025

Mumbai, July 2: The Multiplex Association of India (MAI) today announced a robust performance for the Indian theatrical exhibition sector during the first six months of 2026, with domestic box office collections across Indian multiplexes recording a 21% increase over the corresponding period in 2025.

The encouraging growth reflects the continued strength of the theatrical experience and the sustained confidence of audiences in cinemas, driven by a diverse slate of compelling films across languages and genres.

A number of high-performing releases contributed to this positive momentum, including Border 2, Dhurandhar 2, Project Hail Mary, Michael, Bhoot Bangla, Obsession, Raja Shivaji, Karuppu, Mein Vaapas Aaunga, Cocktail 2, and Welcome to the Jungle, among several other successful titles that drew audiences back to theatres across the country.

Commenting on the performance, Kamal Gianchandani, MAI President, said, “The first half of 2026 has demonstrated the resilience and enduring appeal of the theatrical business. A healthy mix of blockbuster franchises, original stories, regional cinema, and international releases has resonated with audiences across India. The 21% year-on-year growth is a strong indicator that consumers continue to value the immersive, communal experience that cinemas uniquely offer.”

The strong performance was driven by sustained footfalls across metropolitan centres as well as Tier II and Tier III markets, underscoring the broad-based appeal of quality theatrical content. The success of films across Hindi, Tamil, Telugu, and international cinema further highlights the diversity of audience preferences and the growing strength of India’s theatrical ecosystem.

Looking ahead, MAI remains optimistic about the second half of 2026, with a strong pipeline of highly anticipated releases expected to further strengthen cinema admissions and box office collections.

Devang Sampat, Managing Director, Cinepolis India, added, “The industry’s performance reflects the collective efforts of producers, distributors, exhibitors, and filmmakers in delivering a sustained pipeline of quality cinema. As the release calendar continues to strengthen, we remain optimistic about maintaining this positive trajectory through the second half of the year. A healthy and predictable flow of theatrical releases remains the single most important driver of long-term industry growth.”

The Multiplex Association of India reiterated its commitment to working closely with producers, distributors, filmmakers, and all stakeholders to continue delivering exceptional theatrical experiences for moviegoers across the country.

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