Bengaluru, May 18 : Leading the charge in bringing high-octane international fashion collaborations and trends to India, Myntra has announced the launch of MANGO’s global Summer 2026 campaign, ‘Craft Your Own Story,’ featuring supermodel, entrepreneur, and global fashion icon Hailey Bieber. With the launch on Myntra, India becomes one of the five global markets to have access to this highly anticipated, limited-edition drop with 42 curated styles, reinforcing its position as the premier gateway for global fashion in India.
Hailey Bieber stands as one of the most influential women of her generation. Her distinctive aesthetic has come to define the modern language of street style, making her the natural face of ‘Craft Your Own Story’, MANGO’s message states that fashion is how we express the many dimensions that define us and our different facets. Made to resonate with Gen Z and young millennials, the campaign brings together elevated summer dressing and strong pop cultural relevance.
The collection channels the essence of Hailey Bieber’s summer wardrobe, spanning standout styles across micro shorts, sculpted crop tops, oversized outerwear, and effortless mini dresses. Punctuated by refined notes of blue and red that echo the season’s vibrant energy, the assortment combines statement silhouettes with breathable summer fabrics, balancing seasonal comfort with elevated styling. Starting at INR 2,590, the collection now live on Myntra is positioned in an aspirational yet accessible range, offering consumers a compelling way to upgrade everyday wardrobes.
India is increasingly becoming a key lifestyle destination for global brands. Rising affluence, brand awareness, GenZ shoppers, and digital access are accelerating the adoption of international brands in India, and Myntra is at the forefront of driving this shift. The launch builds on Myntra’s growing momentum in premium and international fashion, with its International Brands segment witnessing multifold growth in Q1 2026. With 500+ international brands on the platform and 40+ new brand launches in 2026 to date, Myntra continues to strengthen its position as a gateway to global fashion and trend-first propositions for customers.
Myntra’s partnership with MANGO began in 2014 and has deepened over the years as the brand continues to expand its footprint in one of its key markets in the region. Collaborations like this support MANGO’s long-term growth in India by strengthening aspiration and relevance among younger consumer cohorts. Beyond the capsule, the launch signifies Myntra driving stronger engagement for MANGO with its wider portfolio on the platform, deepening visibility and trust, and supporting greater customer affinity over time.