Mumbai, Aug 17: Michael Kors celebrates Raksha Bandhan with “PresentPerfect,” a campaign that celebrates the joy of thoughtful gifting between siblings. Featuringcelebrities and siblings Ahan and Athiya Shetty, the campaign brings together a selection ofMichael Kors fashion and accessories while highlighting the personal connection behind every gift.
The campaign’s key visuals and content feature Ahan and Athiya Shetty, capturing theindividuality and familiarity that define the sibling relationship. “Present Perfect” explores theidea that the most memorable gifts are those chosen with the recipient in mind, reflecting theirpersonality, style and the bond shared between siblings. For Raksha Bandhan, Michael Kors presents a curated selection of gifts across handbags, small leather goods, fragrance, watches, sunglasses and ready-to-wear. The assortment offers arange of pieces suited to different personalities and styles, providing considered options forcelebrating the occasion.
The campaign extends into Michael Kors stores with curated Rakhi gift walls, bringing together a selection of pieces to inspire gifting for the occasion. In Mumbai and Delhi, the brand will also introduce an interactive Wish Service, inviting customers to share what they would like to receive from their sibling this Raksha Bandhan. Michael Kors store associates will then share these wishes with the customer’s sibling, creating a more personal and engaging gifting experience.
With “Present Perfect,” Michael Kors celebrates the thought that goes into choosing a gift andthe relationship that makes it meaningful. This Raksha Bandhan, the campaign invites siblings to celebrate their bond through gifts that feel personal, considered and perfectly suited to theperson receiving them.