June 2 : Nike is partnering with global pop music royalty BTS to deliver a first-of-its-kind Nike By You customization experience alongside merchandise for the group’s BTS WORLD TOUR “ARIRANG.”
The Nike By You experience and tour merch form a cohesive collection that celebrates BTS’ journey, creativity and connection with fans around the world, offering new and unique ways for individuals to express their BTS fandom.
The Nike By You experience features 10 custom designs created specifically for the band, allowing fans to co-create and personalize select Nike apparel and totes. Each graphic blends strong, expressive shapes with fluid movement, mirroring the evolution of BTS’ music and artistry.
The Nike tour merch brings forward similar themes across exclusive T-shirts, a hoodie and a Korea-only cap that feel bold yet timeless, giving fans new ways of self-expression, including as they put together their concert-going looks.
At the heart of the collaboration is the idea of legacy and what comes next. The collection reflects BTS’ future-forward mindset while honoring what the group has built over the years, both together and as individual artists. The members’ shared heritage also plays a central role in the collection.
Typography anchors the visual identity, while custom wordmarks explore bold, energetic forms unique to the band. Select Nike By You designs emphasize the number seven, symbolizing the seven members of the band. Additional graphics reference musical bars and measures, underscoring the group’s position as a voice for generations and their ability to connect with global audiences.
The Nike By You customization experience will launch June 1 at select Nike stores. Nike x BTS tour merch will be available in select cities on the BTS WORLD TOUR “ARIRANG” and online in China.
Nike By You
·June 1 – Seoul, Busan
·June 1 – Tokyo
·June 1 – Osaka
·June 1, October 12 – Singapore
·June 1, October 12 – Taguig
·June 1, October 12 – Bangkok
·June 1, October 12 – Kuala Lumpur
·June 1, October 12 – Jakarta
·June 1, October 12 – Delhi, Bangalore
·July 1 – London
·July 13 – Paris
·August 15 – Toronto
·October 30 – Beijing, Chengdu, Chongqing, Guangzhou, Hangzhou, Kaohsiung, Shanghai, Shenzhen, Taichung, Taipei, Wuhan
·February 26, 2027 – Hong Kong