Gurgaon, June 22: Picklebay, India’s participation-led sports and lifestyle platform, has announced a diverse lineup of brand partners for the upcoming Picklebay Zonals – North 2026, reinforcing the increasing interest of companies in India’s rapidly growing pickleball ecosystem.
The tournament has brought together brands across sports equipment, hydration, apparel, wellness, nutrition, grooming, and financial services, creating a comprehensive experience for players and spectators alike. The partner roster includes Franklin (Equipment Partner), Engage Pickleball (Equipment Partner), Pocari Sweat (Official Electrolytes Partner), Wrogn (Official Apparel Partner), The Coffee Bean & Tea Leaf (Official Coffee Partner), Bajaj Capital (Official Credit Card Partner), Stoga (Official Movement Partner), Truefitt & Hill (Official Grooming Partner), Cater’s Point (Official Healthy Eating Partner), and Physio Active (Official Physiotherapy Partner).
The collaboration reflects the growing commercial appeal of pickleball in India, with brands increasingly recognizing the sport’s ability to engage a young, active, and community-driven audience.
Commenting on the partnerships, Siddhant Jatia, Founder & CEO of Picklebay, said,
“The rapid rise of pickleball in India is creating exciting opportunities not only for athletes but also for brands looking to engage with a highly involved and growing community. We are delighted to welcome partners from diverse sectors who share our vision of building a stronger sports ecosystem and delivering a world-class experience for participants.”
The partnerships are designed to enhance various aspects of the tournament experience-from athlete performance and recovery to nutrition, lifestyle, and community engagement-while contributing to the long-term growth of the sport in India.
As pickleball continues to gain momentum nationwide, collaborations between sports platforms and leading brands are expected to play an important role in driving awareness, participation, and the overall development of the ecosystem.