Engages Over 10,000 Electricians Across India
Mumbai, June 16, 2026: Polycab India Limited, India’s No. 1 wires and cables company and a fast-growing FMEG player, marked Electricians’ Day (June 10) with a large-scale nationwide outreach, engaging over 10,000 electricians and their families across multiple cities.
This year, Polycab’s Electricians’ Day evolved into a nationwide movement; spotlighting electricians as the backbone of India’s electrical ecosystem, celebrating their pride and dignity, and underscoring their vital role in enabling safe, reliable living for millions of consumers.
As part of this year’s initiative, Polycab brought consumer attention to the contribution of electricians; positioning them as ‘Electrical Safety Experts’ who play a critical role in everyday life. This was amplified through a social media film encouraging consumers to acknowledge and thank electricians for enabling safe homes and workplaces.
On-ground, Polycab engaged with 10,000+ electricians across 900+ locations. At the heart of these celebrations were ‘Samman Samaroh’ ceremonies across multiple cities, bringing together electricians and their families through recognition, leadership interactions, and community-led celebrations reinforcing Polycab’s belief that electricians are not just service providers, but Partners for Life.
Extending its commitment beyond work, Polycab also conducted healthcare camps with Agilus Diagnostics, offering preventive health check-ups to their Electrician Safety Experts
Further strengthening grassroots engagement, Polycab organised hyperlocal community celebrations, enabling deeper connections, and stronger community bonding.
Through these initiatives, Polycab continues to elevate the status of electricians; driving greater consumer awareness of their role in ensuring safe electrical systems, while creating opportunities for their sustained growth.
Commenting on the initiative, Mr. Ishwinder Singh Khurana, CEO – B2C, Polycab India Limited, said: “India’s growth story is powered by millions of electricians whose skill, dedication, and commitment to safety bring every connection to life. At Polycab, we see them as our Partners for Life – central to our vision of building safe, reliable electrical ecosystems. Through our sustained engagement and the Polycab Experts Program, we are committed not just to recognising their contribution, but to enabling their growth, strengthening capabilities, improving safety awareness, and supporting their long-term growth. As we grow, we remain deeply invested in ensuring that our partners grow with us; together building a future defined by trust, dignity, and shared progress.”
Anchored in its purpose of ‘Connection Zindagi Ka’, Polycab continues to place electricians at the heart of its growth, recognising their contribution while consistently enabling their progress as partners in building a safer, electrified India.
With one of the widest distribution networks in the country, Polycab’s deep last-mile reach goes beyond engagement, empowering electricians with solutions that enhance productivity, improve safety, and driving sustainable business growth.
Over the past year, this commitment has translated into a series of high-impact initiatives; 2,000+ electricians recognised and honoured nationwide, over 8,000 electricians and spouses covered under medical insurance, regular distribution of professional tools to enhance on-site efficiency and service quality
Further strengthening long-term engagement, Polycab has built a strong and growing community through its Polycab Experts Program, with over 2.5 lakh electricians and retailers connected to the platform; reinforcing its commitment to continuous capability building, recognition, and shared growth.